Cindy in the City

Naked Cowboys and Cindy Sherman - bet you never thought you'd hear that sentence! Well, that's why we're here, to entertain and celebrate artists we love.

Recently our Cindy Sherman Oops Phone Float got her selfie on in the heart of the Big Apple, where we met up with our friend Olympian Kim Vandenberg. Kim loaded her "I'd rather be swimming" backpack on and began her city slicking in Times Square before hitting the subway and eventually the famous ferry. It was a kick-arse day that gave us extreme butterflies about how lucky we are to work with such an incredible artist on a project supporting such an incredible cause (please look up + POOL here!) Here's a look at the chaotic splendour that is New York City, with our Cindy Sherman Oops Phone Float on parade. 

We have officially launched the presale of our inflatable project, so you can bring Cindy’s phone-shaped float to your hometown. Some proceeds from each global sale will support our collaborators + POOL to build an innovative water-filtering swimming pool that will help clean the NYC river.

Photos by @juophotography for Third Drawer Down USA #idratherbeswimming

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