Andy Warhol

b. 1928 (Pittsburgh, U.S.A.) d. 1987 (New York, U.S.A.)

In a 1968 interview Andy Warhol famously predicted that in the future everyone will be famous for 15 minutes. This statement itself became well known, and now ‘15 minutes of fame’ has come to signify the fleeting nature of fame and celebrity and the way the media can make anyone a ‘star.’ Warhol’s ongoing interest in celebrity and the media informed his role in ‘The Factory,’ where his films and involvement with music created ‘superstars’ of his own. A celebrity himself, Warhol became bored with questions about this now famous statement, and in subsequent interviews it changed from “in the future, 15 people will be famous” to “in 15 minutes, everyone will be famous,” stressing continual change.

Art as Art project, 2007

Established 2007 Melbourne, Australia

Temporary 15 Minute Watch

2007, Temporary Tattoo and cardboard

5cm x 5cm

The Art as Art project has chosen to commemorate the endurance of this famously flippant statement on fleetingness with a special “15 minute watch-face” temporary tattoo or transfer. Impress your friends with your intention to temporarily transgress the ‘famous/not famous’ divide, muse upon the fate of fallen stars and the trappings of success, or just reflect back to a time when in the future you were to be famous and think how excited you were with anticipation. Later, when it washes off or wears away, you will be a better person (in the future, as always).

The contents of this product, opinions expressed thereon and thereby, and the souvenir work of art is not endorsed or otherwise approved by any Artist, Foundation or Estate.